Posted by: DH | December 1, 2015

Aids Major problem in Bahamas

As I open up this blog dealing with Entertainment-education, I look at this great country of the Bahamas which has a major Aids epidemic. E-E can be an answer to help educate and change the behavior at risk populations. By E-E, I am referring to the use of dramatic radio programs that model positive behavior to Bahamians. Take a look: Aids Clipping

Posted by: DH | November 30, 2015


Welcome to a blog about Entertainment-education (EE). I am quoting from Wikipedia for a definition:
The field of Entertainment-Education (EE), combines communication and education theory with communicative arts to deliver primarily social development messages. Although Entertainment-Education has existed for millennia in the form of parables and fables, perhaps the most influential modern-day practitioner and theorist in the field is Miguel Sabido. In the 1970s, Sabido began producing telenovelas (soap operas or serial dramas) that combined communication theory with pro-health/education messages to educate audiences throughout Latin America about family planning, literacy, and other topics. His model, which incorporated the work of Albert Bandura and others theorists, as well as research to determine whether programs impacted audience behavior, revolutionized the field. Today, the principles are being used extensively in the health communication field to educate people around the world about important health issues. Initiatives in major universities, such as Johns Hopkins University and in NGOs such as PCI-Media Impact and government agencies such as the Center for Disease Control (CDC), are impacting the United States and the world.

Successful radio programs that have incorporated Entertainment-Education principles include:

  • The Lawsons/Blue Hills” – a radio program that was designed to help Australian farmers adjust to new farming methods.
  • Tinka Tinka Sukh” – a Hindi-language radio program that results in environmental and health improvements in India.
  • Soul City” – An extremely successful, South African radio serial drama that carried AIDS prevention messages.

There are many television programs that incorporate Entertainment-Education as well. The Sentinel Award, which is administered by the University of Southern California‘s Annenberg Center for Communication, the CDC and the National Cancer Institute (NCI), is given each year to programs that address health and medical issues in their storylines. 2006‘s nominees/winners include:

  • Numb3rs – for a storyline about the shortage of organ donations.
  • Grey’s Anatomy – for storylines about organ transplantation and cancer.
  • As the World Turns – for a breast cancer storyline that involved a major character.
  • The George Lopez Show – for a storyline about a kidney transplant.
  • Don Pedro’s Diabetes – a telenovela about a major character’s struggle with diet, exercise, and medication to control diabetes.